that you can use for shopping in our online store!

Terms and conditions

Mona online store

The general terms and conditions of the Mona Internet Store are determined by the conditions of purchase and sale of products, realized by the Company for production, internal and foreign trade of Mona d.o.o. Belgrade (Mona Fashion company – Seller). The general terms of businesses of the Internet Store are determined by areas that you can access by clicking on the desired area, all in accordance with the Customer Protection Law  and the International Code of Electronic Commerce.

The general terms of business define the activity of the Mona online store, the rights of users and the business relationship between the seller and the customer.

An Mona online store is an information system designed to present and sell products to customers. It is managed by the Company for production, internal and foreign trade of Mona Fashion d.o.o. Belgrade. The user is the person who uses the specified system or customer in the Mona online store.


By registering on this site, you automatically accept its terms. The form you fill in when registering, its necessary to fill out only once, because every next time it's enough to just log into your account.

As a registered member, you have the ability to sign out from our system, which means that your data will be deleted from our database.

Method of payment

To all of our valued customers

You can pay for the items you would like to order through the Mona Online Store in following ways:

  • Payment cards Visa, Mastercard, Maestro, American Express.

  • PayPal system

Purchase by payment cards

You can pay for your order using the following payment cards: Visa, Visa Electron, MasterCard, Maestro, Amex, American Express. Your payment card must be approved for online (Internet) payments by the issuing bank.

When you select this payment method during the online ordering procedure, you will be transferred to the Banca Intesa webpage,which is protected and secure for this payment method. Your payment card details will not be disclosed to our system at any point.

The following data will be requested on this webpage:

Card number,Expiration date, and CVC2/CVV2 code, all of which you can find on your payment card

When entering payment card data, the confidential information is transferred through the public network in an encrypted form using the SSL protocol and PKI system as the state of the art encryption technologies.

Data security during online shopping is guaranteed by the payment card processor Banca Intesa Belgrade, wherefore the entire payment process is conducted on the Bank’s webpage.

Our system has no access to payment card details at any time.

The data entry and verification are conducted exclusively by and between the card holder/user and Banca Intesa, and the online seller has no access to the data exchanged.

Payments may be made with cards issued by local and foreign banks.

Paying in foreign currency is not enabled for Serbian citizens, but only in Serbian dinars (RSD).

Payments are to be made by the card holder only.

In case of any inconveniences on the Buyers’ behalf, the Buyer is held responsible for all damage (financial and law-abiding).

In case of returns or refunds concerning the goods paid for by the Buyer with a payment card, in whole or in part and regardless of the reason for the return, Mona Fashion d.o.o. Belgrade is held responsible to effect the refund exclusively through the VISA, EC/MC, and Maestro payment methods. This means that at the Seller’s request the relevant bank will conduct the refund to the bank account of the cardholder.

PayPal Payments

You can pay for your order using a PayPal account:

  1. Select the desired product (s)

  2. Access the shopping cart to continue the purchase process

  3. Enter the data

  4. For the payment method, select the PayPal option and confirm the payment

  5. The system will redirect you to the PayPal platform: enter the username and password and access the account

  6. After successfully making the payment, you will receive an order confirmation via mail.

Payment by PayPal is regulated by Article 32 of the Law on Foreign Exchange Operations ("Official Gazette of the Republic of Serbia", No. 62/2006, 31/2011, 119/2012 and 139/2014) in paragraphs 2 and 3, prescribes the following:

"Residents may perform payment transactions abroad and through an electronic money issuer - for payment and collection based on the electronic purchase of goods and services. Foreign payment operations of residents – as physical entity, can perform a payment through an institution and a public postal operator that provides payment services in accordance with the law regulating payment services.

Resident’s funds held by foreign e-money institutions for payment or collection based on electronic purchase of goods and services shall not be considered as deposit within the meaning of Article 27, paragraph 2 of this Law. "

PayPal payments can be made exclusively by non-residents of the Republic of Serbia. Residents of the Republic of Serbia are not allowed to pay by PayPal by law. In the event of non-respect of the rules, the buyer shall bear criminal and material liability.

By confirming the order, by clicking the OK button, you agree to the Terms of Payment.

Right of withdrawal

All information about customer's right of withdrawal can be found here


Nowadays business activities have a mandatory connection with the personal data processing.  

As a company which has performed business activities for more than 25 years and which emphasizes its treatment of consumers, the protection of Your  personal data is very important for us.

Mona Fashion d.o.o. is obliged to protect the privacy of buyers and users of the website and guarantees that the data left here by the buyer or website userwill be used, stored and processed in compliance with the intention for which they were collected and within the limits of the valid regulations.

Mona Fashion d.o.o will take reasonable technical and organizational measures of precaution so as to prevent the loss, abuse or alteration of the personal data of buyers. 

The data you have entrusted us with will not be delivered to unauthorized third persons and they will be treated in compliance with the valid General Data Protection Regulation (GDPR). Authorized employees of Mona Fashion d.o.o are exclusively the persons authorized to have insight into the collected data, and the persons in charge of processing with whom the relation is regulated according to the General Data Protection Regulation. All employees at Mona Fashion d.o.o. are aware of the importance of keeping the data confidential and have the liability for observance of this Privacy Policy.

Since you use our web application, we understand that you have previously read and agreed to the general conditions of use and sale and agreed to the privacy policy.

This Privacy Policy shall inform you on the type of personal data that are processed, on legal basis and purpose of the processing of personal data, rights of the personal data holder, on the persons in charge of handling and processing of personal data, time period during which Your data are kept and amendments to this Privacy Policy.

In the continuation we shall inform You on the manner we process Your personal data.


Responsibility for personal data processing in the capacity of the entity in charge of handling the data is borne by:

Name: Mona Fashion d.o.o Stari Grad - Belgrade

Seat: 3, Dračka St., 11000 Belgrade

ID number: 21604909

Tax ID number: 112088164

E-mail: dataprotection@monaonline.com

Telephone: +381 11 2633620


According to the General Data Protection Regulation (GDPR) personal data are all data referring to a natural person whose identity is designated or may be designated; natural person whose identity may be designated is the person who may be identified directly or indirectly, especially using identifiers, such as name, ID number, data on location, network identifier or via one or several factors belonging to physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

The legal basis for processing of Your personal data may be:

  • Consent given by visitors of Mona website, which allows the collection for clearly stated purpose. The consent may be withdrawn at any point by sending an e-mail of the corresponding content to dataprotection@monaonline.com or by sending a letter to the stated address.

  • Conclusion and execution of an agreement

  • Legitimate interest of Mona Fashion d.o.o. – for marketing and analytical purposes. Our legitimate interest is based on Your wishes so that we could adjust better our offer and eventually offer products and services which suit Your needs and wishes better.

  • Legal obligation.

The legal basis is designated in compliance with provisions of General Data Protection Regulation (GDPR).

1. Registration and account set-up

You may use our online store as a “Registered user”.

For the registration and set up of a user profile we need the following personal data: name and surname, e-mail address, phone number, address and place of residence, postcode, sex, birthdate and password.

Mona Fashion d.o.o. shall process the stated data on registered user for the following purposes:

  • In order to respond to your inquiry or request and provide the best possible service,

  • In order to process Your order, for instance, in order to inform You on the status of Your order and time of delivery; in order to respond to potential requests with regards to the order, e.g. to potential questions on the product composition, etc;

  • For the purpose of the execution of our obligations from the contractual relation with You via our online store;

  • In order to enable You to submit claims and refunds in online store;

  • In order to enable You to replace the goods;

  • In order to provide You with various payment methods;

  • In order to enable You to get the refund;

  • In order to enable You to have the experience of the most effective manner of presentation of the content at the website;

  • In order to filter the content which is adjusted to Your interests, i.e. in order to offer our products which were confirmed to be preferred by similar users, i.e. users of the same sex, same age like You, all that in order to facilitate the search of our offer for You.

  • In order to solve any wishlist you may create;

  • In order to enable you to take part in competitions and similar promotions;

  • In order to prevent and/or discover misuse or fraud.

Your data may be processed also for marketing purposes based on Your special consent and it is done:

  • In order to inform You on special benefits which are frequently with limited duration,

  • In order to inform You on seasonal discounts and current promotions,

  • In order to inform You on special promotions valid only for our members,

  • In order to inform You on new collections;

  • In order to send You useful information related to Mona online store

  • In order to contact You with regards to advertising and market research (sending of questionnaires, inquiries, etc.).

  • For marketing analyses which would help improvement of the sales offer.

Your Mona account is available only after signing up to Mona web location with exact sign-in data, i.e. email address of the registration and password therefore we ask you to keep these data and use security (complex) passwords. We recommend that in choosing the combination of signs for a password you certainly combine capital and small letters, numbers and create a password consisting of at least 6 signs. We also recommend changing the password at least once per year. Mona does not have the access to passwords, so the user is exclusively responsible for the protection of the password.

Every user is responsible for the correctness and accuracy of all information entered to Mona website.

The user guarantees exclusive personal management of the account or via authorized person.

Mona Fashion d.o.o. keeps the data until the recall or signing out of the account in compliance with the legal regulation of the Republic of Serbia. The user may at any point sign out in writing by an email sent to dataprotection@monaonline.com (the mail must be sent from the electronic address wherethe user signed up as a registered member).

These data (except the password) and history of orders at Your account are available to employees at Mona d.o.o. and other persons if needed when it is necessary to fulfill the purposes of the processing. If you are interested in who may have access to Your personal data, please read the section “Personal data processors”.

2. Delivery of products of ordered at online store

Personal data of contact person for delivery, i.e. name and surname, address of the delivery and phone number which we obtained from You by the confirmation of the order, are shared with our logistic partners (Post export) in order to prepare products from Your order and deliver them to the address according to your request. Business partners are authorized to use these data and contact You exclusively for the purpose of the delivery of individual parcels.

3. Sending inquires or requestes

The user of our website may ask us specific questions via contact forms that are available at our website on various locations or alternatively via email addresses. The data submitted by the user (IP address and/or mail address) in asking desired questions will be used for solving the user’s questions.

Questions or requests may be asked via chat form of the company Tawk.to or via email info@monaonline.com .

The stated email address is not personal, but the business e-address of Mona Fashion d.o.o Belgrade, which means that it is not related to a specific person but the data submitted in this manner may be processed by various persons, all with the aim of fast and efficient solving of the user’s question.

If you have an account at some social network, Facebook, Instagram, Google, you may ask questions or requests via these profiles. In that case, Mona would collect Your username at these social networks and IP addresses, but Mona does not have access to Your accounts and passwords of these social networks, or share Your personal data stored with us with the providers of these social networks.

By sending an e-message via webchat form or to email addresses stated at this website the user agrees to general conditions of the use of our online store.

Furthermore, if you do not provide us with essential data in sending an inquiry or requests which are necessary for Mona Fashion d.o.o to respond to your inquiry or request, Mona Fashion d.o.o might not be able to act in the manner you asked, that is, to answer to your inquiry or request.

4. Payment at online store

The data from Your credit and debit cards, which you enter in order to make the payment at our online store are not accepted and processed at our systems. The processing occurs at the systems and technical and under legal responsibility of our partners for online payments (Banca Intesa and Paypal), and we just get the information on the transaction status.

Mona Fashion d.o.o never gets in touch with comprehensive data on Your payment card.

The form for entrance of payment data is secured by SSL transport code of the greatest reliability.

Security of the data in purchase is guaranteed by our partners for online payment by having the complete payment process taking place at the pages of Banca Intesa and PayPal. Not for a moment the data on payment card are available to our system.

The refund is done exclusively via panels of Banca Intesa and PayPal.

5. Newsletter and the use of thata for marketing

You may sign up for our newsletter via which we inform You, until you sign out about: news in the offer of our online store and retail stores, current marketing activities, discounts for trust -loyalty program, competitions, special events organized by Mona Fashion d.o.o, as well as other current events related to Mona Fashion d.o.o. 

In order to sign up to our newsletter it is enough just to provide the e-mail address where you want to receive the newsletter. You may sign out of the newsletter at any point in accordance with the instructions you will receive by e-mail after the sign-up, as well as in every newsletter.

By signing up to the newsletter you declare that you agree to the estimation of your activities at our website so that we could adjust the website to your requests and interests, so that you can obtain personalized compilation of news, offers and other information. Your data are stored and used for market research and for promotional purposes. If needed, we will contact you exclusive via email. Your data will be used for the analysis and improvement of the efficiency of our websites.

For the management of applications and deliveries of newsletters we use NB SOFT platform. Also, you may sign up to receive news and benefits via SMS or Viber messages in which case you are obliged just to provide your phone number.

If during the sign-up to the newsletter you choose the option to receive messages which are more adjusted to Your interests and for this purpose you provide us with the information on Your sex and age, Mona Fashion d.o.o will process the obtained data in order to filter the content which is adjusted to Your interests, i.e. to provide you with the offer of products for which it was determined that they are preferred by similar users, i.e. users of the same sex and age like you, all that in order to facilitate your search of our offer. Mona Fashion d.o.o will process Your data for these offers only with your prior consent.


Various technologies may be used at our webpage in order to improve it, make it simpler, more user-friendly, more efficient and safer. Such technologies may lead to automatic collection of personal data by us or third parties on our behalf. Examples of such technologies involve cookies, flash cookies and web analysis.

All data we collect via “online” sale, including the data on products which are requested and bought by our customers, pages they visit will be carefully analyzed and processed and they will be used for the improvement of our offer and appearance of our page, all with the aim of enabling simpler, safer, faster and more comfortable purchase.

1. Click-stream data

When you visit our web page, the data are sent from Your browser to our server. These data enable us to optimize our services and improve Your experience at our webpages and applications. The data are automatically collected and stored by us or a third party to our benefit.

We may collect information on Your computer for the purpose of system administration as well as for reporting of collective information for the purposes of internal marketing analyses. These are the data on actions and samples of browsing of our users and they may include the following:

  • IP address of the visitor

  • Date and time of the visit

  • URL recommendations (web location from which the visitor was sent)

  • Visited pages and “journey” of the user at our webpage

  • Information on used browser (type, version, operating system, etc.).

2. Cookies

Cookie is a text file set by the webserver to your hard disk. Cookies cannot be used to initiate the program or delivery of malicious software to Your computer.

We use cookies so that this web page would operate regularly and that we would be in the condition to improve pages with the aim of the improvement of Your user experience, personalization of the content and ads, provision of specific technical characteristics to you and thus providing you with positive user experience.

Read our Cookie Policy in order to learn more about our cookie use.

3. Re-targeting technologies

Our webpage uses re-targeting technologies. It enables us directly and personally to show advertisements to users who have already shown interest for our products.

Re-targeting technologies analyze Your cookies and present ads on the basis of Your previous surfing experience. For further information on cookies, you may read our cookie policy.


If you provide us with the personal data at our webpage, it is done on a completely voluntary basis. If you decide not to provide requested information, different benefits for customers might not be available to you. In certain cases, only those who provided requested personal data may be able to order products, use certain services and in another manner use the activities and offers available at our webpage.

We provide many options, depending on exact circumstances in order to help you retain control of your data and in order to ensure the exercise of Your rights.

You may exercise Your rights by sending the inquiry or request to dataprotection@monaonline.com or to the address 3, Dračka St., Belgrade. We will process your inquiries or requests without any delay and in compliance with legal obligations we will inform you on the taken measures.

As personal data holder you are entitled to following rights:

1. Right to information

All information with regards to processing of Your personal data may be requested to the address stated above or via mail. With the aim of Your protection as personal data holder it is necessary that you are identified as the sender of the inquiry or request in an adequate manner.

2. Right to access

You are entitled to receive the confirmation that Your personal data are processed or not. On the basis of this right, you may receive information on whether Your data are processed, purpose of processing as well as the legal basis for processing, information on processors of personal data, how long the data will be kept, etc.

3. Right to correction and addition

You are entitled to ask for the correction of incorrect personal data and the right to add personal data which would complete any incomplete personal data.

4. Right to deletion

In certain cases, you are entitled to ask for the deletion of Your personal data (e.g. if the data are no longer necessary for the accomplishment of the purpose for which they have been processed, you withdrew the consent based on which the processing was done). If for any reason we cannot please Your request, we will inform You about that.

5. Right to processing limitation

In special circumstances, you are entitled to limit of the processing of Your personal data.

6. Right to data transfer

You are entitled to the reception of your personal data (referring only to You) in a structured, usual and mechanically legible form, and You are entitled to transfer them to another party. This right may be exercised only if the processing is based on the consent or an agreement even when it is done automatically.

7. Right to complaint

You are entitled to complain about certain types of processing and data collection when processing is based on legitimate interests of Mona Fashion d.o.o, e.g. for marketing purposes.

8. Right to consent withdrawal

At any moment, you are entitled to withdraw Your consent to personal data processing. The consent withdrawal will not affect the legality of the processing for the period prior to consent withdrawal.

9. Right to a complaint to a supervisory body

If you believe that processing of your personal data breaches the General Data Protection Regulation (GDPR), you are entitled to complain to the supervisory body.

For the territory of the Republic of Serbia the supervisory body is the Commission for Personal Data Protection with the seat at 15, Kralja Aleksandra Blvd, 11000 Belgrade.


In order to send Your complaint or remark or if you want to solve some misunderstanding, unclarity or doubt with regards to Your personal data processed by Mona d.o.o. please do that using the following contacts:

Mona Fashion d.o.o

3, Dračka Street, Belgrade

Republic of Serbia

E-mail: dataprotection@monaonline.com

In order to protect you as the personal data owner, it will be needed in the corresponding manner that you identify yourself as the applicant, which will be a sufficient guarantee for Mona Fashion d.o.o. to provide personal data to their owner.


Mona Fashion d.o.o uses processors for the collection and processing of Your personal data. All data processors engaged by Mona Fashion d.o.o process only Your personal data in accordance with Mona Fashion d.o.o instructions and are legally bound to adhere to strict safety procedures in handling personal data.

Within legally allowed frameworks and depending on the purpose of processing, Your data may be shared with the following categories of data processors:

-Delivery services, freight-forwarders, post services

-IT partners within software support and maintenance

-Software service providers in “cloud”;

-Payment and bank service providers

- Mona Fashion d.o.o employees

-Advertising agency, marketing and PR agencies

- Bodies for fraud revelation and prevention

In processing of Your personal data Mona may present your personal data to business partners abroad.

Data transfer via internet is naturally unsafe so Mona cannot guarantee the safety of the data sent via Internet.


The data you submit are kept for as long as it is needed to fulfill certain purpose for which you submitted the data or to comply with legal provisions.

All collected data with regards to the registered user account are kept until the moment of its deactivation. After you deactivate your registration (sign out your profile at webpage, sing out of the newsletter, etc.), Mona will in the following six months after deregistration keep Your personal data in order to solve at this time period potential claims from the previous period.

All collected data with regards to the purchase of goods at online store are processed until the purpose of processing is accomplished, i.e. until the moment of successfully performed purchase, including the time of the submission of potential remarks, claims, return or requests referring to the purchase of the product.

Collected data with regards to the submission of inquiries or requests are kept for the period needed to please Your request or inquiry.

If you gave us your explicit consent for the use of personal data for promotional purposes, we will use your data for such purpose as long as you withdraw your consent. You may withdraw your consent which you gave at any moment so that the withdrawal is effective in future.

If it is required by applicable regulations, MonaFashion d.o.o may keep your data for even longer period, pursuant to the prescribed deadline for data keeping.

Upon the expiration of the period of keeping, personal data are deleted permanently or made anonymous so that they can no longer be connected with certain individuals.


Minors below 16 years of age must not use Mona web page. Mona Fashion d.o.o. does not collect or retain information from any person below the age of 16 so therefore none part of these Internet pages is designed in the manner to attract anyone younger than 16. If parents, a cousin or legal representative of such person reveals that their child sent personal data without their consent, you may contact us via our address or via e-mail on dataprotection@monaonline.com .


The statement hereby on the data protection may be altered occasionally in order to be harmonized with the actual state and legal regulations.

All amendments we may make in the privacy policy in future will be published at this page.

All contracts concluded through this site are governed by the laws of Republic of Serbia.